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Tuesday
May152012

But Where ARE You?

I was researching some things on the web yesterday and came across a service that I thought would be  useful to me, and possibly to my clients.  Interested in potentially meeting this person, I looked through her website to see where she was located.  Then I searched again.  Sure that I was missing something, I looked one more time, then gave up and moved on.

This is not the first time this has happened to me.  This woman lost a potential client (and more, through my contacts) because she didn't have basic info on her website.  I think some people forget that it's not just the people in their area who are looking at their website.  Their website is not the equivalent of a local phone book listing.  It's global.  Anyone in the the world can see your information.  So it's crucial to have listed where you do business.  Even if you are not limited to where you are located (you might want to travel or be a virtual business), I think it's important for people to know where you are.

  • if you do local speaking engagements, someone may want to hire you, or check you out before hiring you for their event;
  • someone may want to meet with you in person, depending on your business
  • for me personally, if I really like what someone is offering, I like to meet them to see if I could refer them to someone else
  • it's a conversation piece that may get you more connections. "I noticed you're located in Portland.  My sister lives there and her friend really needs someone like you."  We're always saying things like "it's a small world", and you may find it's truer than you think.

You should also have your contact information easy to find on your website.  Not in teeny tiny print on the bottom of the page.  I'm getting older and need to wear reading glasses occasionally.  I want to easily find and see the contact info, so don't make me work for it.  Really make it easy and available.  I can't stress this enough.  It may sound really basic, but countless websites I've visited don't have this.  So please double check your website right now........go ahead.....I'll wait........

Reader Comments (9)

Thanks for this important reminder. It made me go back and take a look at my website. I also get frustrated sometimes when people don't have a mailing address on their business card. Sometimes I want to hand-write a note instead of email, yet when I pick up the card I realize there is no address...then I check the website and same thing, no address, just the "Contact" form.

May 21, 2012 at 12:26PM | Unregistered CommenterJodi Krizer Graber

I have to admit I am one of those people who does NOT have my address on my business card. I work out of my home, and my job is to go to the client's place of work, not have them come to mine. But you have made me think about this, since hand-writing notes and snail-mailing them seems to be coming more popular for the personal touch. Thanks for the feedback!

May 21, 2012 at 1:22PM | Registered CommenterJoanne

I stopped in the middle of the read and added a clear line on my site about where I'm located (Red Bank, New Jersey!). Whew. Sometimes the obvious isn't so obvious, is it? Thanks for the geographic wake up call.

May 22, 2012 at 3:23PM | Unregistered CommenterGay Edelman

You'd think that including an address, or at least a city and state, would be obvious, but it's not. You're right about global service providers believing that their location is immaterial, which is why they leave their address off their website, not realizing that their location may be very material to prospects. Thanks for the reminder to make it easy for potential clients to get in touch with us!

May 22, 2012 at 11:04PM | Unregistered CommenterMarcia Layton Turner

Since I knew you were waiting, I went ahead and checked. I was relieved to note my city and state are prominently featured on the left side of every page on my site. Whew! That said, I don't have a street address. I purposely never added it because it feels like giving up too much privacy. (You may consider that statement ironic if you ready the blog post I wrote this week!). Anyway, my philosophy has always been that if someone really needs my mailing address, they can ask for it. Maybe it's time to reconsider. Thanks, Joanne.

May 23, 2012 at 6:05PM | Unregistered CommenterDebra Woog

I think unless you have a public office (i.e. your office is not in your home), I don't believe it's necessary to put in your mailing address. If your business needs to receive a lot of mail/packages/etc, then think about getting a P.O. box and putting that on your website. Glad this blog is making people check their sites though!

May 24, 2012 at 9:45AM | Registered CommenterJoanne

Wow - I never thought about adding my location. Like many of you, I work out of a home office, and would not want to list my home address on my website. I have thought about getting a PO Box, but haven't done it. I do have a "Contact Me" page that lists my phone number along with a contact form, but my city and state is not listed anywhere on my website. After reading this post, I think I will make a few changes! Thanks for pointing that out!

May 24, 2012 at 6:32PM | Unregistered CommenterDonna Leyens

I absolutely agree with you Joanne. I hate when researching businesses and their location is not listed.
For instance, I prefer working with a local website designer so we can meet and hash out design issues
instead sending a gazillion emails back and forth. However, if I find someone online that I like and I'm not
sure of their location, I move on. Yes, I could just email or call the person, but I say why not make it super easy for
potential clients to do business with you. Just makes sense, I believe.

May 26, 2012 at 9:29PM | Unregistered CommenterTanzie

I need to put my address on my website now. Thanks for the reminder!

June 2, 2012 at 12:48PM | Unregistered CommenterTamara

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