I was researching some things on the web yesterday and came across a service that I thought would be useful to me, and possibly to my clients. Interested in potentially meeting this person, I looked through her website to see where she was located. Then I searched again. Sure that I was missing something, I looked one more time, then gave up and moved on.
This is not the first time this has happened to me. This woman lost a potential client (and more, through my contacts) because she didn't have basic info on her website. I think some people forget that it's not just the people in their area who are looking at their website. Their website is not the equivalent of a local phone book listing. It's global. Anyone in the the world can see your information. So it's crucial to have listed where you do business. Even if you are not limited to where you are located (you might want to travel or be a virtual business), I think it's important for people to know where you are.
- if you do local speaking engagements, someone may want to hire you, or check you out before hiring you for their event;
- someone may want to meet with you in person, depending on your business
- for me personally, if I really like what someone is offering, I like to meet them to see if I could refer them to someone else
- it's a conversation piece that may get you more connections. "I noticed you're located in Portland. My sister lives there and her friend really needs someone like you." We're always saying things like "it's a small world", and you may find it's truer than you think.
You should also have your contact information easy to find on your website. Not in teeny tiny print on the bottom of the page. I'm getting older and need to wear reading glasses occasionally. I want to easily find and see the contact info, so don't make me work for it. Really make it easy and available. I can't stress this enough. It may sound really basic, but countless websites I've visited don't have this. So please double check your website right now........go ahead.....I'll wait........